If you want visitors to your online platform to become customers, it’s important to ensure that your site addresses the five unspoken questions that every potential customer wants answered before they are ready to pay.
First, create User Value. If you don’t, your product will fail. The four Value Dimensions: Time, Money, Utility and Prestige, provide a framework for understanding how value is defined and perceived by your users, so you can design your products to meet, and exceed, their needs and desires.
The Value Dimensions give focus to research and product planning discussion, make the sometimes amorphous concept of Value easier to quantify and discuss.